MMA Seminar: E-commerce Livestreaming on Social Media

Organized by MMA, sponsored by Macao Foundation, a seminar themed “E-commerce Livestreaming on Social Media” was held on August 7. Dr. Kevin Lei, top executive and professional corporate trainer, and Mr. Chester Lai, corporate founder and the chairman of GP34 Entrepreneurs Union in Shenzhen were invited to be speakers. The seminar was attended by 40 corporate marketers form various local organizations.

Dr. Lei and Mr. Lai introduced the usage and business value of E-commerce livestreaming on social media. By comparing various e-commerce platforms, Exploring the potential value and future direction of e-commerce development in Macau.

Moreover, Dr. Lei and Mr. Lai shared some E-commerce livestreaming cases in China for analyze the pros and cons of E-commerce livestreaming. By sharing related experience, audiences were able to have a deeper understanding and practical application in their workplace.