YMC: A Comprehensive View of E-commerce Live streaming

Organized by MMA Young Managers’ Club (YMC), a sharing session themed “A Comprehensive View of E-commerce Live streaming” was held on December 2, 2022. Ms. Jodie Lam, Secretary General of MMA and Ms. Juli Zhu, CEO of Macao Live Streaming Station attended the sharing session. Mr. Acen Jiang and Ms. Chu Ka Wai were invited to be the speakers. The aim of the sharing session was to share the operation experience and development opportunity with Macao e-commerce livestreaming industry, attracting young executives from various local industries.

During the sharing session, Mr. Jiang stated that the needs for local e-commerce livestreaming had increased in recent years. The interaction and viewing period of audience in Aomi’s live broadcast have a good performance. Therefore, it is believed that there will be more local enterprises benefit from it. Ms. Chu won the national Top 11 and overseas champion in “Taobao New Streamer”. She shared that it is no easy being an outstanding commerce streamer. However, building unique persona, understanding the rules of e-commerce platforms and with determination, development opportunities will await in the future.

Participants were able to deepen their understanding in the business model of Macao e-commerce livestreaming industry, as well as its positive effects in brand marketing, in order to boost the sales.